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Empathy Map Canvas

A printable four-quadrant canvas (Says, Does, Thinks, Feels) to map one real person before a conversation that matters, and turn the picture into one or two actions.

30 to 45 minutesCompanion to Empathy MapCAREERCOMMUNICATION MINDSET
← Back to the entry: Empathy Map
How to use this sheet
  1. Choose one person and name why you are doing this: improve communication, understand a struggle, or align expectations.
  2. Think back to real moments with them, a meeting, a message, a feedback exchange, not a general impression.
  3. Fill the four quadrants: Says and Does are what you observed; Thinks and Feels are what you infer from it.
  4. Read the whole map: where do the quadrants agree, where do they contradict, where do you know nothing?
  5. Close with one or two small, specific actions the map points to.
Download the PDF

The PDF is fillable: open it in a real reader (Acrobat, Preview) to type and save, or print it and write by hand. Anything you type on this page stays in your browser, nothing is sent anywhere.

Says

actual phrases, close to verbatim

Does

what you saw them do, not what it means

Thinks

what is likely going through their mind

Feels

the emotional state underneath

← Back to the entry: Empathy MapAll Codex resources

Source Based on the Empathy Map by Dave Gray (XPLANE), popularized in Gamestorming by Dave Gray, Sunni Brown and James Macanufo. Adapted by Mat Dufour.